Taco Bell is entering into the travel enterprise.
The fast-food chain, which has increasingly become regarded for its stunt advertising, has introduced plans to briefly rework a Palm Springs, Calif. Hotel and inn into “The Bell: A Taco Bell Hotel and Resort.” The taco subject is going to move a ways past the motel eating place.
Taco-themed rooms. Taco-stimulated poolside cocktails. Taco-themed nail artwork and fades on the salon. And, natch, a taco-centric present save. These are just a number of the plans the chain has found out, with different reviews (including new menu items) nonetheless to be announced. The Bell will open its doorways on Aug. 9. Fans 18 and older might be able to e-book a reservation starting the subsequent month. “The Bell stands to be the largest expression of the Taco Bell lifestyle to date,” stated Taco Bell’s Chief Global Brand Officer, Marisa Thalberg. “It can be amusing, colorful, flavorful, and full of greater than our enthusiasts might expect.”
While the resort takeover is the corporation’s largest advertising occasion, Taco Bell has reinvented itself for years. Two years in the past, it teamed with Forever 21 to launch a style line. It’s part of the wedding enterprise now. It has toyed with an upscale model of its restaurants. It has also brought alcohol to its menu in numerous locations. The business enterprise no longer said how long The Bell might be open, simplest that it might be for “a confined time.”More have to-study stories from Fortune:
- —A tequila sommelier on the way to drink Mexico’s favorite spirit
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- —A guide to the food and wine capital of South Africa
- —Craft cocktails on Vancouver Island, Canada, cross beyond the “drink neighborhood.”
- —Low ABV, fruit-flavored beers are having a second
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