Taco Bell is entering into the travel enterprise.
The fast-food chain, which has more and more grow to be regarded for its stunt advertising, has introduced plans to briefly rework a Palm Springs, Calif. Hotel and inn into “The Bell: A Taco Bell Hotel and Resort.” And the taco subject is going to increase a ways past the motel eating place.
Taco-themed rooms. Taco-stimulated poolside cocktails. Taco-themed nail artwork and fades on the salon. And, natch, a taco-centric present save. These are just a number of the plans the chain has found out, with different reviews (inclusive of new menu items) nonetheless to be announced. The Bell will open its doorways on Aug. 9. Fans 18 and older might be capable of e-book a reservation starting subsequent month. “The Bell stands to be the largest expression of the Taco Bell lifestyle to date,” stated Taco Bell’s Chief Global Brand Officer, Marisa Thalberg. “It can be amusing, colorful, flavorful, and full of greater than what our enthusiasts might expect.”
While the resort takeover is the corporation’s largest advertising occasion so far, Taco Bell has been reinventing itself for years. Two years in the past, it teamed with Forever 21 to launch a style line. It’s part of the wedding enterprise now. It has toyed with an upscale model of its restaurants. And it has brought alcohol to its menu in numerous locations. The business enterprise did no longer say how long The Bell might be open, simplest that it might be for “a confined time.”
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