Travel reviews are often held up for the influence they have on consumer booking behaviour – and recent research from shows how powerful they can be.
With the growth of the vacation rental sector, it’s little surprise that consumers continue to turn to reviews to help them make what is an emotional decision and one that takes up a significant percentage of people’s income.
The online booking agency’s survey of 21,500 travellers globally reveals that 53% of travellers have decided not to book accommodation because of negative reviews about the host.
In the U.K. the figure comes in at 42% of travellers
The research also reveals that 75% of travellers rate reviews from others as important in helping find welcoming hosts before they book.
And, staff are rated higher than other categories such as cleanliness, value and location when it comes to choosing a stay.
Booking is not the only travel giant to highlight the power of other users with TripAdvisor research repeatedly demonstrating the impact of its reviews.
Last year the reviews giant released research conducted by Comscore showing it as the top pre-transaction site and adding that 74% of visitors then head to a hotel website.
Further evidence of the power of reviews is that according to the TripAdvisor-Comscore research, one-in-11 travellers visited the site in July 2017, typically the most popular month.
More and more numbers of people are getting dependent on the internet to get their works done. It has become extremely easy to work on the go with the availability of the Internet on various devices, even on your mobiles. The Internet has also marked an impact on travel and tourism as well as on the hotel industry. Nowadays, when people plan a holiday or vacation, they look mostly on the Internet for different accommodation facilities that are available in the area. Over the Net, there is ample information on the various hotels in a destination.
The best part is that most of the good and reputed hotels have online booking systems so that customers can book the hotel room online in advance to avoid any kind of hassle later. The online hotel booking engine has made the process easy and smooth, and things have become easier than before. This is the reason that almost all hotels are now trying to have their website along with the facility of online booking. These facilities are add-ons for the hotel and prove to be highly profitable in the long run.
Here are some of the advantages of having a hotel booking engine service online:
• With the help of this facility, hotel booking has become easy and extremely convenient. Customers can book their favourite hotel room by browsing through the website of the hotel and selecting the room that they like. And all this comes at the comfort of sitting in your home. With good booking engines, more and number of customers will come to the hotel website for booking.
• An online hotel booking engine allows the hotel to make more profits. This is because without online booking, many people ask for assistance from travel agents who charge more from the customers as their service tax. The hotel also has to give some commission to the agent. Therefore, the margin of profit for the hotel decreases. With online booking, there is no agent in the middle and direct sales and profits can be obtained from the hotel business.