Booking talks up importance of reviews in travel decisions, especially for rentals

Travel reviews are often held up for the influence they have on consumer booking behavior – and recent research shows how powerful they can be.

travel decisions

With the growth of the vacation rental sector, it’s little surprise that consumers continue to turn to reviews to help them make an emotional decision. One that takes up a significant percentage of people’s income is. The online booking agency’s survey of 21,500 travelers globally reveals that 53% of travelers have decided not to book accommodation because of negative reviews about the host.

In the U.K., the figure comes in at 42% of travelers.

The research also reveals that 75% of travelers rate reviews from others as important in helping find welcoming hosts before they book. And, staff are rated higher than other categories such as cleanliness, value, and location when it comes to choosing a stay. Booking is not the only travel giant to highlight the power of other users, with TripAdvisor research repeatedly demonstrating the impact of its reviews. Last year the reviews giant released research conducted by Comscore showing it as the top pre-transaction site and adding 74% of visitors then headed to a hotel website.

Further evidence of the power of reviews is that according to the TripAdvisor-Comscore research, one-in-11 travelers visited the site in July 2017, typically the most popular month. More and more numbers of people are getting dependent on the internet to get their works done. It has become effortless to work on the go with the availability of the Internet on various devices, even on your mobiles. The Internet has also marked an impact on travel and tourism as well as on the hotel industry. Nowadays, when people plan a holiday or vacation, they look mostly on the Internet for different accommodation facilities available in the area. Over the Net, there is ample information on the various hotels in a destination.

The best part is that most of the good and reputed hotels have online booking systems so that customers can book the hotel room online in advance to avoid any hassle later. The online hotel booking engine has made the process easy and smooth, and things have become easier than before. This is why almost all hotels are now trying to have their website along with the facility of online booking. These facilities are add-ons for the hotel and prove to be highly profitable in the long run.

Here are some of the advantages of having a hotel booking engine service online:

• With the help of this facility, hotel booking has become easy and extremely convenient. Customers can book their favorite hotel room by browsing through the hotel website and selecting the room they like. And all this comes at the comfort of sitting in your home. With good booking engines, more and several customers will come to the hotel website for booking.

• An online hotel booking engine allows the hotel to make more profits. Without online booking, many people ask for assistance from travel agents who charge more from the customers as their service tax. The hotel also has to give some commission to the agent. Therefore, the margin of profit for the hotel decreases. There is no agent in the middle with online booking, and direct sales and profits can be obtained from the hotel business.

Music fan. Travel geek. Zombie trailblazer. Food specialist. Devoted introvert. Hipster-friendly reader.
My current pet project is developing sauerkraut in Minneapolis, MN. Managed a small team working on carnival rides in Nigeria. Spent 2002-2007 testing the market for velcro in Naples, FL. Spent 2001-2005 working on tinker toys in Cuba. Spent several years researching carnival rides in the financial sector. Spent the 80's supervising the production of shaving cream in Deltona, FL.